Herrlicher Jeans world

Denim Lifestyle

Jeans world Womens's Fits Men's Fits Denim Lifestyle Care Tips Jeans Sizes Sustainable Denim

Timeless and Authentic

Eine Person, die eine grüne Mütze, eine Jacke mit Leopardenmuster, einen dunklen Pullover, blaue Jeans und braune Stiefel trägt, sitzt lässig auf einem Klappstuhl neben einem leeren Stuhl vor einer schlichten hellen Wand und einem grauen Boden.

The blue Fabric

Jeans have made their way from simple work trousers to high society without losing any fans along the way. "Denim is like a smile. It suits everyone and goes with practically everything," says Herrlicher mastermind Erwin O. Licher, summing up the magic of the blue fabric.

True Blue -

we do love denim!

Denim is honest and a successful phenomenon that transcends both class and time. While people all over the world seem unable to resist denim, its own resilience is quite impressive. Invented as a robust garment for the harsh conditions in the gold mines of the Old West, as well as for farmers and workers of the emerging industrial age in the 1870s, denim has been woven into its origins with a grounded simplicity.

Eine Person mit langen blonden Haaren steht auf zwei durchsichtigen Klappstühlen, trägt eine Jacke mit Leopardenmuster, blaue Jeans, schwarze Schuhe und einen beigen Pullover, der um die Taille gebunden ist, vor einer schlichten weißen Wand.

Denim Forever

Since the second half of the 20th century, jeans have evolved from a workwear classic into a versatile it-piece for every occasion – without ever losing their down-to-earth character. “Fast-moving trends are like leaves in the wind. Naturalness is not a trend, it’s a way of life,” says Erwin O. Licher. With this philosophy, Herrlicher continues to represent authentic fashion that embodies timelessness, quality, and genuine style.

It is above all the versatility of denim that continues to fascinate the fashion world. In the 1950s, James Dean made rebellious understatement fashionable with his jeans-and-T-shirt look. His effortless coolness defined an entire generation and turned denim into a symbol of freedom and individuality.

This idea – freeing oneself from expectations and living one’s own style – still defines Herrlicher today. “Trend-conscious, yes. Trend-driven, no,” is how Licher describes the brand’s core. Instead of chasing fleeting runway trends, Herrlicher Jeans focuses on real values, durability, and designs that capture the spirit of the times without being ruled by it.

Eine Frau mit langen blonden Haaren sitzt auf einem hellen Stuhl und trägt eine Jacke mit Leopardenmuster, einen braunen Pullover, blaue Jeans und dunkle Stiefel. Ein beiger Pullover ist um ihre Taille gebunden. Ein weiterer leerer Stuhl steht neben ihr.

Sustainable Denim

As a denim supplier, we are aware that there is no alternative to converting jeans manufacturing to an environmentally friendly process. To take this decisive step toward sustainability, Herrlicher works with strong fabric suppliers such as Candiani and Isko: These innovative mills specialize in the production of environmentally friendly denim. We use these sustainably produced fabrics for our new organic, reused, and recycled denims. They are characterized by their material composition of organic cotton and recycled fibers and are produced using a resource-efficient process that allows us to save up to 30% energy, 50% water, and 70% chemicals.