20 years of Herrlicher – celebrate with us
We are celebrating our 20th anniversary! For two decades, Herrlicher has stood for outstanding quality and stylish designs. To mark this special occasion, we have reissued our popular “Lucky” jeans model from our early years – exclusively for you! This exclusive anniversary edition is simply timelessly beautiful and a must-have for every jeans lover. Discover the special edition with its unique gold-embossed leather patch and secure a piece of Herrlicher history! Only while stocks last.
This is our way of thanking you for your loyalty and support. We look forward to the next 20 years with you!
Herrlicher – the brand with character
On August 14, 2004, company founder Erwin O Licher launched the first collection under the Herrlicher brand in Munich. The son of an American GI, he started trading in jeans at an early age and, before Herrlicher, founded the Freeman T. Porter label under his father's name. He later sold the brand, which had become very successful under his leadership. From then on, he has stood behind his own brand, Herrlicher, with his extensive experience as a designer, stylist, and visionary in the field of high-quality clothing. The brand has now been operating successfully for 20 years and is based in Munich.
Discover our Lucky Jeans
Our early bestseller model Lucky is back. These jeans were the top seller in our founding year 2004. Back then, the fit as a tight hipster was an absolute bestseller. From 2005 to 2012, 140,000 pairs of these perfectly fitting bootcut jeans were sold. We think these pants are far too beautiful to keep from you, so we decided to revive our lucky charm for you. To do so, we made minimal adjustments to the design and brought it up to date with a mid-rise waist. The leather patch with gold label stands for 20 wonderful years and marks this special anniversary edition. Available in two different premium denim qualities.
