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Winter Sale: Up to 50% | Sale Women | Sale Men |

Herrlicher Variety

Diversity is at the heart of Herrlicher – both within our team and in our men's collection. We focus on individual, high-quality pieces for men that meet the highest standards. The wide variety of styles offers something for every taste and body type. Our colleagues demonstrate this personally: Basics and classics of the finest craftsmanship that simply suit every style. Timeless, uncomplicated, and available in many materials and colors, they are easy to mix and match. Discover the favorites now and secure your favorite pieces.

From left to right: Men's-Design: Steven | Controlling: Fabio | Goods control: Ralf | Controlling: Sebastian | Model: Simon| last but not least, the boss himself, Herr Erwin O. Licher – "Herrlicher" for short.

High-quality tops for layering

The Til sweater, crafted from the finest knit fabric with elegant rolled hems, is a year-round essential. Whether made from sustainable Tencel-cotton for a beautifully light feel or from wool for extra warmth, this sweater is incredibly versatile and has always been a Herrlicher favorite. Our B-Long Longsleeve is also perfect for layering – a long-sleeved shirt for ultimate comfort. Shop our high-quality shirts and sweaters online now to create your own personal layered look.

B-Long Long-Sleeve Top    Til Kinitted Sweater   

The success of the Ronny T-shirt

A T-shirt for all generations: The Ronny T-shirt with a crew neck and patch chest pocket is a top-class style that everyone loves. Original styles like this pocket tee, inspired by 1960s workwear, are the hallmark of our brand. Details include a crew neck with a rolled edge and slits at the hem for optimal freedom of movement. Select extras such as the Herrlicher inside label print and elaborate stitching make this shirt a bestseller. And of course, it's made from the finest jersey quality of pure cotton for a uniquely soft feel.

Chino trousers – in all styles

Our Old British Uniform Pants represent high-quality Herrlicher chinos with military DNA: piped interiors, welt pockets with safety buttons, needle and thread stitching, and time-tested men's details. Tradition meets modernity in this range – for example, in the Kennedy Cropped, inspired by the 1940s army fit à la John F. Kennedy, with a soft satin sheen and stretch for comfort. Also included are Iver chinos in easy-care twill or organic cotton, the relaxed Crafton Wide, and the Clifford corduroy trousers for cooler days. From wide to slim, there's a suitable model for every type of man and every look – from business-smart to casual.